Soul Punch® Trainer Certification, for Gloria Marcott. Last 7 days, last 30 days and the full life of the current campaign. Judged on booked calls first, then applications. What changed since the 2 Oct report is marked.
The ads are bringing in applications at a steady, fair price. Meta still cannot see a single booked call, because neither booking calendar sends women to the page that counts the booking. In 14 days the campaign spent $650, sent 400 women to the free training page and got 58 applications at $11.20 each (down from $14.51 on 2 Oct). The ad set is told to find women who book a call. But the calendar on the training video page sends bookers to a trainer portal, and the calendar on the booking page sends them to a page that uses a different pixel. The page that fires the booked-call event (/success) is never reached by a real booking. So Meta is learning from nothing, and nobody can say what a booked call costs until this is fixed.
Nothing ran from 13 to 28 Sep, so the last 30 days and the campaign's life are the same numbers.
| Measure | Last 7 days 6 to 12 Oct | 7 days before 29 Sep to 5 Oct | Last 30 days = campaign life |
|---|---|---|---|
| Spend | $337 | $312 | $650 |
| Women reached | 4,597 | 2,373 | 6,711 |
| Cost per 1,000 views | $54 | $89 | $67 |
| Link click-through rate | 3.9% | 7.2% | 5.1% |
| Cost per link click | $1.39 | $1.23 | $1.31 |
| Landing page views | 185 | 215 | 400 |
| Applications | 28 | 30 | 58 |
| Cost per application | $12.04 | $10.42 | $11.20 |
| Booked calls (tracked) | 0 | 0 | 0 |
| Cost per booked call | n/a | n/a | n/a |
This week Meta bought cheaper views ($54 against $89 per 1,000) but fewer of those women clicked (3.9% against 7.2%). Applications held steady at about 4 a day. Since 10 Oct the cost per 1,000 views fell to $19 to $41 while clicks fell too, which is Meta reaching for cheap, cold inventory because it has no booked calls to aim at.
| Measure | 2 Oct report | Today | Read |
|---|---|---|---|
| Spend since launch | $87 | $650 | ON BUDGET |
| Applications | 6 | 58 | UP |
| Cost per application | $14.51 | $11.20 | 23% CHEAPER |
| Booked calls credited to ads | 0 | 0 | STILL BLIND |
| Booked-call events on the pixel, all traffic | 8 (setup, 29 to 30 Sep) | 13 (+1 on 3 Oct, +4 on 5 Oct) | NOT FROM BOOKINGS |
| Why no booked calls show | Redirect from calendar not tested | Checked: both calendars send bookers elsewhere | ROOT CAUSE FOUND |
| Pixel counts in even pairs | Every hour | 18 of 95 hours now odd | STILL CHECK |
| Audience Network | 0 applications | 4 for $52 | WEAK |
| Best video | Video B, early | Video B, 21 credited applications | CONFIRMED |
| Disapprovals | 0 | 0 | CLEAN |
The account was dark from early August until 29 Sep. Since then applications run at about 4 a day, and the running cost per application has settled at $10 to $11. Booked calls are 0 on every single day, not because women never book, but because no booking is ever reported back.
What happened to the women who saw the ads, 29 Sep to 12 Oct. The ads do their job: a strong click rate and a healthy share of women applying. The funnel goes dark at the last step, where the calendar takes over.
Across all traffic, not just ads, the pixel logged 278 application events and 307 video page events since 29 Sep. Each arrives from both the browser and the server (125 and 152 for applications), so the real number of women is likely closer to half that, about 140 applications.
Every page was loaded live on 12 Oct and the page code was read. The two booking calendars were checked through their public settings. No form was sent and no call was booked, so no fake contacts were added.
One campaign, one ad set, one ad. Booked calls cannot be judged yet, so applications are the best signal we have. The older Wojo campaigns are paused and spent nothing in 30 days.
| Level | Name | Spend | Page views | Applied | $ / applied | Booked | Verdict |
|---|---|---|---|---|---|---|---|
| Campaign | Trainer Cert · Schedule · 3:2:2 · $50/day | $650 | 400 | 58 | $11.20 | 0 tracked | FIX |
| Ad set | US Women 25 to 65+ · goal: booked call | $650 | 400 | 58 | $11.20 | 0 tracked | FIX GOAL |
| Ad | DCO · 3 videos, 2 copies, 2 headlines | $650 | 400 | 58 | $11.20 | 0 tracked | KEEP |
| Piece | Spend | Link clicks | Page views | Applied | $ / applied | Last 7 days |
|---|---|---|---|---|---|---|
| Video B · Gloria's origin story, "she was 12 at a bus stop" | $328 | 313 | 156 | 21 | $15.63 | 11 at $18.13 |
| Video C · "Could you teach women to be safe?" | $167 | 115 | 43 | 7 | $23.89 | 5 at $13.58 |
| Video A · "Be careful isn't enough" | $154 | 68 | 26 | 4 | $38.50 | 2 at $34.88 |
| Copy · "Every woman has told someone she loves to be careful" | $299 | 218 | 128 | 17 | $17.60 | 11 at $16.47 |
| Copy · "Could you become the woman who helps other women stay safe?" (Jamie) | $350 | 278 | 97 | 15 | $23.36 | 7 at $22.27 |
| Headline · "Become Peacefully Fierce" | $487 | 402 | 187 | 25 | $19.48 | 12 at $22.98 |
| Headline · "Could You Teach This?" | $163 | 94 | 38 | 7 | $23.24 | 6 at $10.22 |
Winner: Video B, Gloria's origin story. Half the spend, 21 of the 32 applications Meta credits to a single video, and page views at $2.10 each against $5.92 for Video A. Video A is the weak link at $38.50 an application. The "be careful" copy beats the Jamie copy. Meta credits only some applications to a single piece, so these rows add up to less than 58.
| Age | Spend | Link CTR | Page views | Applied | $ / applied |
|---|---|---|---|---|---|
| 55 to 64 | $215 | 5.5% | 137 | 21 | $10.25 |
| 45 to 54 | $186 | 5.0% | 104 | 17 | $10.96 |
| 35 to 44 | $121 | 4.5% | 64 | 8 | $15.07 |
| 65 and over | $94 | 5.2% | 66 | 11 | $8.59 |
| 25 to 34 | $33 | 5.0% | 28 | 1 | $32.95 |
Women 45 and over sent 49 of the 58 applications. Every impression went to women, as set.
| Placement | Spend | Page views | Applied | $ / applied | Page view to applied |
|---|---|---|---|---|---|
| Facebook feed | $260 | 134 | 25 | $10.38 | 19% |
| Facebook Reels | $137 | 67 | 16 | $8.55 | 24% |
| Instagram feed | $67 | 25 | 4 | $16.71 | 16% |
| Audience Network (partner apps) | $52 | 101 | 4 | $13.07 | 4% |
| Stories (Facebook and Instagram) | $51 | 18 | 3 | $17.00 | 17% |
| Instagram Reels | $41 | 46 | 5 | $8.26 | 11% |
| Facebook in-stream video | $32 | 6 | 1 | $31.56 | 17% |
| Other (profile, overlay, Marketplace, search) | $10 | 3 | 0 | n/a | 0% |
Audience Network sends lots of clicks but only 4% of those visitors apply, against 19% from the Facebook feed. In the last 7 days it took $18 for 0 applications. Reels on both apps are the cheapest source of applications.
Disapprovals and delivery issues: none. The ad is active with no review flags. Frequency is 1.44, so this is not creative fatigue. Spend cap: Meta counts $594 against the $3,000 cap, so about 7 weeks of room at $50 a day.
Ranked by money. At Gloria's own numbers (about 80% of booked calls show, 8 in 10 qualified women buy, $3,997 all in), each booked call is worth about $2,500 in expected revenue. The full version with the fix steps is in the separate Top 5 page.
Both Calendly calendars redirect away from /success: one to the Trainer Portal, one to go.soulpunch.us/confirm on another pixel. Set both to redirect to join.soulpunch.us/success, then make one real booking with Events Manager Test Events open and watch Schedule arrive.
Pull every Calendly booking since 29 Sep from both calendars and match them to applicants. That gives the true cost per booked call today. Then run a copy of the ad set aimed at applications (58 in 14 days, enough to learn), while still judging it on booked calls.
Two calendars with different lengths, 6 required questions on one, only 3 days of slots on the other, and a "booking is not yet complete" page. Pick one calendar, cut to 1 or 2 questions, open 7 to 14 days, and text the booking link within 5 minutes of every application.
Every event arrives from both the browser (125 applications) and the server (152). Booked call and video page events fire on page load with no event ID. Read the dedup rate in Events Manager and give both copies the same event ID.
Video B brings applications at $15.63 against $38.50 for Video A. Women 45 and over sent 49 of 58 applications. Replace Video A with a second origin-story cut or Gloria's past "personal development" winner, remove Audience Network and in-stream, and add $10 to $15 a day to bring back applicants who have not booked.